• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Christina Meetoo

On Media, Society and Mauritius

  • About me
  • My research and publications

Advertising

Round Table on Gender – Presentation on Gender and Media

07/03/2015 By christina 3 Comments

Here are the slides that I used today for the Round Table on Gender Equality (Egalite Zom-Fam) which was organised by the Ministy of Gender at the Paul Octave Wiehe Auditorium:

RoundTable-Gender-Media-7March2015-chan-meetoo

Also a gallery of images which I showed during the session:

Media tell women that they need to have well-toned bodies
A sports supplement about women athletes that focuses on attributes rather than performance
There are as many women as men in cardiac consultations…
The fair-skinned, flat tummy injunction
Men need to have six packs and be fair-skinned
Women as faire-valoir for technology
Stylish, bourgeois and respectable fair-skinned men
A search for a cover model for a tech magazine

Filed Under: Advertising, Gender, Mauritius, Press, Society, Television & Film, Uncategorized Tagged With: films, gender, gender roles, kids, literacy, media, representation

Debriefing: “Live Chat” show

04/07/2006 By christina 2 Comments

The ‘Live Chat’ show on ‘Advertising’ turned out to be a quite light programme. As the name indicates, we chat live on air 😉
The starting point for the discussion was in fact the decision of the govt to ban all adverts on billboards for alcoholic drinks as from 7th July.

As I explained to host Sadhna Teeluckdharry there are no studies that prove there’s a direct and strong impact of ads for alcohol upon people’s behaviour (in terms of buying and consumption) just like for any other type of product or service for that matter. Of course, we must acknowledge that ads have some form of influence on people (otherwise firms wouldn’t spend so much money on ad campaigns) but their influence cannot be isolated. There are a host of many other factors that are intermingling to produce the kind of society we have. We can’t put all of the blame on ads.

Will this ban on ads for alcohol help reduce drastically the consumption of alcohol? Not so sure… The approach should be more holistic (e.g. provide information and educate youngsters, provide people with the necessary cultural, social and educational framework, ensure the provision of healthy activities for all…)

La question est: ki alternative pe propose banne zom ki all boire dan bar pou passe passe zot le temps ek gagne ene kick?

Sex again…
We also talked about shocking ads, for instance using sexual allusions and the female body in ads. This seemed to preoccupy many of the callers who were quite confused about the ideas they wanted to express… Personally, I do not see that many shocking ads on the local scene in terms of the sexual overtones but I do see some ugly ads though as well as some vulgar media creations here and there. This can most probably be explained by advertisers’ lack of ‘finesse’ and money to invest in good intelligent creation.

All ads and all agencies cannot be put in the same bag. Some creations are quite interesting and do win awards on the regional scene, which is a sign of some progress in the mauritian adscape!

Filed Under: Advertising, Uncategorized

On “Live Chat” show tonight

03/07/2006 By christina Leave a Comment

For those who might be interested, I will be on the MBC Radio’s “Live Chat” programme tonight from 5.15 to 6 p.m. The theme of the show is ‘La publicité: pour ou contre”. Sadhna Teeluckdharry is hosting the show which is meant to be interactive with questions from listeners over the phone or via chat.

Filed Under: Advertising, Uncategorized

Primary Sidebar

Search

Recent Posts

  • Démocratie augmentée pour une transition écologique juste
  • On the subject of Media Regulation in Mauritius
  • A Supreme Court Judgement deems the offence of causing annoyance in the ICT Act to be “hopelessly vague”
  • My final submission to the ICTA on its proposed amendments to the ICT Act
  • The proposed amendments to the ICT Act to regulate social media in democratic Mauritius entail the risk of creating a surveillance state

Recent Comments

  • christina on Discovering the beauty of Rodrigues
  • Eddy Young on Discovering the beauty of Rodrigues
  • IFEX Africa Brief (May 2021): Visions of press freedom obscured, LGBTQI+ rights falter, an icon tells her story - iSPEAK on My final submission to the ICTA on its proposed amendments to the ICT Act
  • The proposed amendments to the ICT Act to regulate social media in democratic Mauritius entail the risk of creating a surveillance state on My final submission to the ICTA on its proposed amendments to the ICT Act
  • The Gender Divides of the Mauritian Society: Re-appropriating the Empowerment and Citizenship Discourse | Wits Journalism on The Gender Divides of the Mauritian Society: Re-appropriating the Empowerment and Citizenship Discourse (Publication)

Archives

  • June 2022
  • November 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • October 2020
  • September 2020
  • August 2020
  • May 2020
  • April 2020
  • March 2020
  • October 2019
  • September 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • January 2019
  • November 2018
  • March 2018
  • December 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • April 2017
  • February 2017
  • January 2017
  • October 2016
  • September 2016
  • March 2016
  • November 2015
  • October 2015
  • April 2015
  • March 2015
  • February 2015
  • April 2014
  • June 2013
  • April 2013
  • October 2012
  • August 2011
  • September 2010
  • June 2010
  • May 2010
  • April 2010
  • February 2010
  • January 2010
  • November 2009
  • October 2009
  • May 2009
  • April 2009
  • September 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • May 2006

Copyright © 2023 · Genesis Sample On Genesis Framework · WordPress · Log in